Custom designers create sites based on your brand. They are part of engineers, brand consultants, and marketing and sales experts. They know what a good design looks like, and items consumer search in the website. They can convey your brand message and express it through images, words and designs.
You can tell your web designer to create your company's website to convey the courage and action, directed to high-end customers, and will know exactly what to do. You can check web design & development company in New Jersey via various online resources.
This is not possible with a template, because they are designed to be simple to use, and as general as possible. They are not designed to work, but directed towards niche and industry. They are not flexible enough to communicate your brand's unique image.
When it comes to a website template, developers are forced to work in a pre-arranged layout and design features. They may be able to change the background color and possible text, but the developer has a very small chance to customize web design, navigation and content placement.
On the other hand, a custom web site that is built from scratch provides a limited variety of design capabilities, and can be custom-made. Websites, such as business cards, represent the brand, and website templates have a tendency to just look like a template. Although there are many different website templates, most of them feature the same design and functionality. Internet savvy users can easily identify a website template.