Social media for years is seen as a B2C tool, only useful for consumer brands. But now in 2013, you tend to find social media agents dedicated only to B2B marketing on Twitter and Facebook in almost every city.
This is mostly because social media for B2B really took off for the past 12 to 18 months. But how can you use this? This article will see how you can choose the right agency to help you start on the right track.
- What methods do they use?
When choosing an agent to work together, it is important to ask about the method they use to produce results. You can find best social media agency in Michigan from various web sources.
Over the years, agents who work with the B2C brand have focused too much on waiting for the entrance fan and followers. Meanwhile, social media agents experienced in B2B Facebook, Twitter and LinkedIn will take a more proactive approach.
- Have they succeeded in the past?
Another great way to find out what the right agent for you is to get a case study on the previous campaign. What's important here is to find out what to look for. Many companies will see the industry what this case study, however, this is not the most important problem here.
It is important to note that because of changes in the digital marketing landscape, social media agencies may have changed the way they measure success since their old campaign only two years ago.
- How do they measure success?
Ask social media agents if they measure returns through costs per impression, per acquisition fee, because this metric is easy compared to the return you get from other marketing methods. This allows you to decide where social networks match your organization, and how big the budget is.