Supermarkets and retailers have used this method for a long time because they ship out old customers and potential future sales. Retailers can be especially creative about how they promote their products. People in the music industry, for example, can send the trial version of the CD to potential customers.
New mover postcard marketing is direct mail advertising that involves sending written literature to target customers. They can be postcards, brochures, pamphlets, etc., to show the goods or services of the company. Some also include an upcoming event that requires consumer participation. This method has long been used by both for-profit and non-profit organizations.
As this method could potentially be inexpensive and effective, other industries also joined. Credit card providers launched their own campaigns to attract customers. They mail the application form so consumers can easily request one.
A targeted campaign using addresses of consumers who have agreed to receive email through the US Postal Service This group may have participated in the survey or other means and is willing to provide their basic information to receive emails and updates.
The targeted campaign does not need to use all the addresses published in certain locations. Consumers who receive a letter may or may not have agreed to this process. Campaign management sees this as a good step because it can engage a broader target audience. They believe that even those who may not be interested may suddenly feel compelled to buy.